A good look at the AppleWATCH

An article written by a journalist.

“I’m not even sure we can call it a watch. Okay, it goes on the wrist, and it happens to tell the time, but that’s about where the similarities between Apple’s just announced watch and the hand-assembled, often painstakingly finished mechanical watches we write about, and obsess over, end. I was lucky enough to be invited to Cupertino to witness the announcement of the Apple Watch firsthand, and though I do not believe it poses any threat to haute horology manufactures, I do think the Apple Watch will be a big problem for low-priced quartz watches, and even some entry-level mechanical watches. In years to come, it could pose a larger threat to higher end brands, too. The reason? Apple got more details right on their watch than the vast majority of Swiss and Asian brands do with similarly priced watches, and those details add up to a really impressive piece of design. It offers so much more functionality than other digitals it’s almost embarrassing. But it’s not perfect, by any means. Read on to hear my thoughts on the Apple Watch, from the perspective of a watch guy. Oh, and there are dozens of in-the-metal pictures, too.”A Watch Guy’s Thoughts On The Apple Watch.

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http://www.hodinkee.com/blog/hodinkee-apple-watch-review